Founded in 1993 with the goal of providing the Filipino people with comfortable and affordable lodging facilities, Hotel Sogo is the brainchild of a hotel professional who has over 20 years of experience in the hospitality industry and a commercial developer with an "AAA" license. Both owners aimed to infuse the Japanese principle of "harmony" with true Filipino hospitality, and thus incorporated the Japanese word, "Sogo," into their brand.
Throughout the years, Hotel Sogo have been innovative with its products and services to cater to the ever-growing and ever-changing demands of its customers. More than offering convenient accommodations, the hotel has also started offering themed rooms in select branches to make your experience a unique and delightful one. So whether you are a James Bond enthusiast, a Hello Kitty fan, or a beach lover, you will have plenty of rooms to choose from that will surely tickle your fancy. In 2016, the hotel has started to roll out its "hover board" service, which enables its waiters to deliver room service in just 10 minutes.
Hotel Sogo is arguably the most popular and the most iconic among the chain of budget hotels in the country. The brand continues to offer affordable accommodations that are "so clean" and "so good," in over 30 major cities and provinces throughout the Philippines. So the next time you explore the sights and sounds of the metro, or go on a trip to see the rural landscapes of the Philippines, remember that you are never too far from a Hotel Sogo branch where value-for-money accommodations are bannered in its striking trademark shades of yellow and red.